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Why One Should Invest In The Johannesburg CBD

The vision of Johannesburg's inner city (including areas such as Berea, Yeoville, Braamfontein, and Hillbrow) is that which is safe, well-managed and welcoming. It is also people centred, accessible, and celebrates the cultural diversity of the land. It is ideal for residents, tourists, workers, and even the entrepreneurs and learners. This is something that has made investment property desirable in Johannesburg's CBD.

In property circles the buzz word is location and ultimately what matters is demand for a location. In 2000, one could find property in Johannesburg's Inner City for approximately R28 000. A decade later it is tough to find a well managed apartment below R250 000. Clearly an influx of demand is evident over the passed decade. This is largely due to the number of commuters who travel to work daily in the CBD.

Employees of large corporations in Johannesburg's CBD look to rent or purchase smaller affordable properties in order to save their disposable income which isn’t increasing from year to year. Savvy investors are therefore attracted to this property market as tenants are readily available.

The Inner City has a distinctive competitive advantage because of its pivotal location at the centre of the city. It is also a chief public transportation hub connecting all major means of transport such as rail and bus services running into the city centre.


With property prices likely to skyrocket/appreciate over time, investment in property makes perfect sense as the investment is likely to be extrememly valuable in years to come. Even better news is that within the next few years when the average value of property in South Africa has increased further, one would still be paying off one's original bond, however the value of the property would be double the price paid.

The Imagine Property firm has sourced below market value property deals for clients all over South Africa for a number of years. They are now pleased to announce that they are also focusing on delivering high yielding properties in the Johannesburg CBD for their clients. Please keep an eye on your inbox to grab these deals on a first come first served basis.


03 Nov 2016
Author IMAGINE Properties
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